About Us

AMRA is a brand inspired by timeless elegance and meaningful beginnings.
Named in memory of my late mother, Amra, this brand reflects the grace, simplicity, and effortless style she carried throughout her life. Her sense of fashion was classic yet confident a standard that continues to guide every design.

At AMRA BY NOOR, we create pieces that celebrate femininity, subtle beauty, and refined detail.  Every piece reflects our commitment to quality, elegance, and meaningful design. Each article is thoughtfully crafted to make you feel delicate, effortlessly feminine, soft and beautifully yourself.